Gothenburg is a shopper’s paradise. This is thanks in part to the fundamental Swedish design principles – namely: functional, good quality, and locally sourced. The city is a hub for innovation, be it in sustainable fashion, inspiring interior design, and crafts that make optimal use of natural resources and local techniques. In our globalised world, we’re used to having everything available wherever we go, but Gothenburg remains a great place to hunt down something unique that you won’t find elsewhere. We check out 5 hot shops for some retail therapy.


This Gothenburg-based fragrance brand combines the beauty of Scandinavian nature with a French accent, through their French-Swedish creative director duo. Expect notes of inspired by the local countryside: Cardamom, Spearmint and Rosemary. Many of their scents are unisex and come in elegant monochrome bottles that make perfect souvenirs of your time in the city.

Nudie Jeans
This Gothenburg-based brand has became a worldwide jeans sensation. Founder Maria Erixon believes that her jeans are designed to be worn for life – so you can be confident you’re buying a quality product. Her motto – “the more you wear and repair jeans, the more character they have” is made true by the fact the brand provides a jeans repair service, an example of the Swedish approach to sustainability.

Kville Market Hall
This foodie hotspot is a firm favourite among Gothenburgers. On the ground floor, you’ll find a gourmet supermarket filled with delicacies from local suppliers, including cheese, fish and flower counters. Upstairs, there’s a relaxed foodhall where you can pick up Swedish and international favourites, including sushi and tacos.

Thrive Store
With fashion that doesn’t cost the earth (literally) being increasingly in vogue, this eco-friendly boutique should be on your radar. Expect a pared-back, concept store vibe and simple, sophisticated designs. They also eschew animal-based fabrics, offering instead vegan sneakers and bags, and specialising in non-toxic denim – and even the shop fittings are recycled and upcycled.


Design Torget – A great place to get up-to-date on to the latest in Swedish design. This interiors and homewares boutique curates an ever-changing collection of objects from local designers. With a new delivery each week, the store certainly merits many return visits, and is a great spot to pick up unique gifts (although you may want to keep them all for yourself!)