Sweden is to get a proud, new stamp this May, issued by PostNord. The stamp featuring the Pride rainbow-flag has been designed by artist Lisa Rydell. It is a government directive that country’s stamps should reflect Sweden’s historical and contemporary events, individual achievements, anniversaries, sports and music stars, cultural events and contemporary phenomena.

By issuing a postage stamp with the Pride flag, Post Nord is stressing diversity and the equal value and strength of people’s unique characteristics and differences.

We’re told that this is the first time the Pride flag been reproduced on a stamp. Doesn’t it feel great that it is now possible to send equal love greetings from Sweden across the world.

The Pride flag, now a global symbol of diversity launched in San Francisco Pride 1978 and quickly became very popular. Since 1979, the flag has six colors, which are always presented in the same order — red, orange, yellow, green, blue and purple. Each color has its own significance where the colour red symbolizes life, orange healing, yellow for sun, green for nature, blue for art, and purple for spirituality.